Ever feel like you might have a flair for
advertising, but never thought to pursue it? Have you ever seen a car commercial and thought you could have
created a better one? Now, Canadians across the country will have the opportunity to do just that with the
Nissan Innovation Challenge, a three-phase contest launched this week, in which
one Canadian will win a brand new Nissan vehicle as well as a shot at creating the
motor company’s newest national TV commercial. To enter the initial stage, participants must first “Like” the
Nissan Canada
Facebook page, before submitting a 140-character definition of what the term “innovation”
is to them.
“Innovation has been the
guiding principal at Nissan for nearly a century,” said Nissan Canada’s Director of Marketing, Judy Wheeler,
in a press release. “This contest further ascertains Nissan’s unwavering commitment to offer ‘Innovation for
All,’ and will effectively capture the innovative spirit that exists within Nissan customers and fans across the
country.”
The definitions will be
due by Dec. 5, 2011, after which a panel of judges will narrow down submissions to the best 200, based on
clear, concise communication, emotion, creativity and originality. The 200 semi-finalists will then be asked
to submit a short, simple video on Facebook, which explains the pitch for their
commercial idea and ties it in with their own definition of innovation, as well a specific
Nissan vehicle.
The online world will have
a chance to make their voices heard, when Nissan opens the poll to Facebook users and asks them to vote for their
favourite video submissions. The five entrants who receive the most votes will trek to Toronto to pitch their
ideas in-person to the judges, a process that will be documented and shown on Facebook in the format of two
webisodes.
Finally, after the second
webisode airs, one contestant will be crowned the victor, winning not only a brand new
Nissan vehicle, but the opportunity to have their
idea turned into a national TV spot.
And if you’re not sure
you’re an advertising executive in the making? Enter anyway. Anyone who submits a definition in the first
phase or votes in the second phase is automatically entered to win a free Toshiba tablet and after witnessing the new Toshiba Thrive for
ourselves, we're certain that incentive to get those creative juices flowing has never been
better.
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Nissan.ca/innovation •
The new Nissan ESFLOW Concept
Car
Photo Courtesy: Nissan
Canada
